Internet shopping more popular than ever

10 June 2013 13:45 - Mark Maffia

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Internet shopping more popular than ever


In New Zealand, people spend approximately $3.7 billion per year shopping on the Internet.    About 25 per cent of the sum is going to retailers abroad.


Drastic rise in the last five years

Nielsen has conducted the research, which shows that over half the country’s adults go shopping online.   This is a 38 per cent rise in the last five years.


Books, clothing and bookings

Clothing, books, flight tickets and events are the most popular products bought.   Purchases  worth $1 billion are done on international websites.    It is expected that by the end of this year, approximately $4 billion will have been spent by 2 million consumers  in New Zealand.


Retailers have to meet the competition

For retailers, this news comes as a warning to take action to meet this very strong competition.   So far, people go shopping online as well as off-line, but shop owners have to be aware of this, and should focus on providing extra services and support when people come into their shops.   With the growing confidence in online shopping, off-line retailers have to make it particularly attractive to come into their shops.

The report reveals that the key reason for the increase in Internet sales is the ability very conveniently to compare prices and products.

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